Images used on the social media platform play a very important role in getting engagement. For those who don’t want to handle the images manually can try the tools that have been specially made to optimize the images used on the social media. But here are few things that must be followed while optimizing the images you are going to use in your social media account with the help of these tools.
1. Bannersnack- This is one of the best online app which is used to make the banner used in the ads. It is available with a new analytics feature that helps to optimize all your images for using it various social media networks. To use this app try to create banner image first and you will get a embed code that can be included in your blog. Let the code be in your bog for some time and then you can check heat map option in your app to see how many people have clicked the banner. You can just optimize the image till it receives good activity in the heat map in this app. Once you are satisfied with the activity of your image, just use the download option for using it on the various social media platforms.
2. VAS- It is also a very important option for optimizing the effects of your images on the social media networks. VAS is also known as Visual Attention Software which is based on science algorithm that can be used to know which part of your image that will attract the people more when they first see it. You can also see what the viewers eyes see when they first look at your image. With all this insights you can adjust the image perfectly to make it more attractive. You can make important area in your image where people will look first more attractive with this tool which features brightness, edges, contrast and even faces to draw attention to important areas of your image. Once you have created the image based on these insights, just use it in your social media platform.
3. Color contrast analyzer- This is an extension for the browser Google Chrome which helps to analyze the color contrast in web pages and assess text in images. It is the best option for those who have problems in seeing the images properly. To optimize the images with this tool first select the image and upload it in the Chrome tab. Then select Color Contrast Analyzer to change the design before using it on the social media network.
Once you have used all these options on your image you must check the results to see whether they are working in a perfect way. To see the engagement of your image in Twitter, go to media engagement in the option Tweet Activity and open Twitter Analytics. Then select Tweets tab and click View Tweet Activity to see all the relevant activity.